Enabling the Next Generation of Business Growth.
Self Assessment Series
Thanks for taking the self-assessement!
Based on over three decades of working with companies on marketing strategy, activities, digital integration and activities that drive growth, we’ve applied that knowledge into best practices.
See how your answers stack up against those best practices and check out some handy recommendations for your consideration.
Based on your responses.
Best practices marketing will score…
If you scored…
70-84 = Doing OK
50-69 = Need Improvement
00-49 = Significant Disadvantage
If you scored 85-100: Congratulations! You’re among the top 10% of companies and are marketing with excellence. As you know, there is always room for improvement, especially in those areas where you couldn’t answer “Strongly Agree.”
If you scored 70-84: You’re in the “challenging” category of marketers. Challenging in that you could be marketing better than you are, and challenging the status quo by marketing better than many companies. Pay attention to those areas you answered “Strongly Disagree” and “Disagree.”
If you scored 50-69: You’re in need of some substantial improvement. Your score is below most companies marketing performance. Your score reveals that your competitors may be at an advantage and that your marketing efforts aren’t delivering what they could deliver to accelerate sales, revenue and profitability.
If you scored 00-49: Your business is at a significant disadvantage in the marketplace. Your marketing score indicates that that you are in the “laggard” category in almost every best practices marketing category. Your marketing is in need of significant overhaul from strategy through activities and measurement.
f your score is lower than you would have expected, or if you would like to create greater marketing maturity to deliver best-in-class customer experiences, contact the Afterburner Group today.
Obtain the best in proven technical business, product, service and brand leadership through the Chief Technical Marketing Officer solution:
- Strategies: Market, Product, Service and Business
- Experience: Local to Global, Startup to G100
- Skill: Technical and Business Marketing
- Thought: Knowing and Defining a New Future
- Categories: Creating New Categories for Your Product
- Mentoring: Personal, Organization and Company
- “Cold Eye” Perspectives: Seeing the Unseen
- Resources: Scaling to the Point of Your Need
Scalability and flexibility to meet your budget.
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