Each company has its own personality or unique attributes that make up their value proposition. Every company knows it’s subtle nuances that reinforce their value proposition and create differentiation from the competition.

Despite the best efforts of a company the market chooses and categorizes in a simplistic fashion, seeking value based upon factors different than those a company typically conveys. The challenge is to make sure that a proposition accurately reflects the company really is and the category it wishes to compete in.

From the descriptions below, identify which category best fits your existing company and value proposition. Does this match your internal view? If not, your value proposition and communication may need to be adjusted to better reflect who you are in light of how the market/customers see you.

The Afterburner Group has been clarifying and aligningn companies that have complex, engineered or technology-driven products and services for over 25 years.

If  you’re not sure what kind of company you are, if you are confusing your customers and markets and how they think of you, fill out the form below and let’s get started changing for better and more predictable marketing, sales and revenue capture.