Enabling the Next Generation of Business Growth.
Services.
A full range of strategic and tactical services to drive revenue and value growth.
A Full Range of Services
Enabling your next growth success.
Strategies, plans, activities, metrics and processes that improve your ability to predictably and sustainably achieve new growth in revenue, market presence and business value.
Outperform your peers, deliver innovative customer experiences and grow your business value.
Full Spectrum Growth Services Portfolio
Strategic Growth Services
Technology Strategy
Proven, predictable and effective services to grow presence, interest and adoption of your complex, engineered or technology-driven products and services.
- Product/service assessments
- Product/service portfolio assessment
- Value proposition ID/validation
- Market viability assessment
- Product customer experience strategies
- Competitive positioning strategies
- Voice of the market insights
- Voice of the industry insights
- Product and service management insights
- Ideal targeting and validation
- Pricing and packaging strategies
- Derivative opportunity identification and validation
Experience Strategy
Services that ensure you deliver extraordinary customer experiences at every step of the customer journey from initial persona to purchase and repurchase.
- Persona identification and validation
- Digital interaction experience strategies
- Identity and brand assessments
- Reputation assessments
- Reputation growth strategies
- Identity, mission and values
- Competitive brand assessments
- Market analysis and trending
- Launch/relaunch strategies
- Success and improvement metrics
- Identity and experience alignments
- Voice of the customer assessments
Operational Strategy
Bridging process, coordination, collaboration and effectiveness across marketing, sales and the business for new revenue, greater wallet capture and lower cost.
- Marketing technology strategies
- Big data & blockchain integration
- Strategic marketing planning
- End-to-end customer experiences
- Company value propositions
- Company persona targeting
- Company positioning & messaging
- Strategic metrics and measurement
- Marketing effectiveness insights
- Applying AI for marketing insight
- Cross and upsell strategies
- Mobile marketing strategies
Tactical Growth Services
Technology Marketing
Proven, predictable and effective services to grow presence, interest and adoption of your complex, engineered or technology-driven products and services.
- Annual competitive analysis reviews
- SWOT reviews and recommendations
- Value proposition refresh
- Competitive positioning refresh
- Product and services branding and identity
- Product and services packaging
- Product and services pricing
- Ideal targeting, persona and messaging refresh
- Collateral, white papers, blog content
- Channel readiness and partnership plans
- Launch, relaunch and rollout plans
- Sales integration plans
Experience Marketing
Services that ensure you deliver extraordinary customer experiences at every step of the customer journey from initial persona to purchase and repurchase.
- Identity and branding
- Company collateral and content
- Digital experience integration
- Reviewer’s and sales guides
- Websites and B2B social media
- Sales enablement plans
- Integrated experience plans
- Experience improvement processes
- Customer experience reviews and recommendation
- Experience optimization
- Partner alignment and recruitment plans
- Company launch, relaunch plans
Marketing Operations
Bridging process, coordination, collaboration and effectiveness across marketing, sales and the business for new revenue, greater wallet capture and lower cost.
- Digital interaction plans and tools
- Integrated marketing and sales plans
- Marketing process optimization
- Sales process optimization
- Customer/market feedback surveys
- Sales playbooks
- Integrated campaign plans
- Customer experience management
- Inbound campaign qualification processes
- Sales and marketing collateral
- Cross-functional experience alignment
- Partner engagement plans (using MDF, CDF better)
- Channel enablement plans
- Mobility App planning and integration
- Website management and optimization
MARKETING AS A SERVICE
Sometimes you need a little muscle, skill or simply “oomph” to move your technology marketing initiatives moving foward in support of your growth goals.
Afterburner.Group has just the service for you. You scope, we deliver in a predictable and on-time, on-budget manner.
On-demand technical marketing without the hassle or commitment.
Learn more about
Afterburner Group
Why consider us?
We are the leader in connecting complex, technology and engineered products, services, companies and brands to sustainable profitable demand.
If you're looking for growth, let's make it happen.
See things differently to create new opportunity and grow business value.
